Branding “Fake Perfect Me”
To expand on the theme of novel Fake Perfect Me, by Cari Kamm, and to further dive into sharing the connection that Cari has to her readers, we (Cari, Moho Creative, and myself) worked on developing a sister project entitled, “What’s Fake Perfect About You? Lights. Camera. Truth.”
We interviewed real people and asked them to share their real stories on how they hide their true sense of self, creating a “Fake Perfect” ideal for others. Whether to protect their fears, insecurities, or simply deny true independence of spirit…we heard a bit of everything. It was truly an inspired experience, and one that I am very proud of.
My part was to design an extension to the documentary to continue the dialogue of “A Fake Perfect World”, and work as creative assistant during entire production. I even ended up in the final edit, to my utter surprise!
We also created www.FakePerfectMe.com, so as to easily capture those readers stories, and have a place to land after seeing the video. All links back to Cari Kamm, and information on her book, Fake Perfect Me.
Moho Creative truly is a pleasure to work with, as is of course, Cari Kamm. I am looking forward to more future endeavors, and hope you enjoy the documentary, which I will post next!
"Wow, Kafer! I am so excited! It looks amazing and I love all the small details!"
“I wanted to send you a separate note to thank you for participating in the doc. You have that “light” within you that is so lovely and moving.”