Tracee Kafer

“To my most curious friend, Tracee Kafer, on her thirtieth birthday”

Poem by Katie Sherman (I love it and had to share)

New Logo: P3 Personal Training

Very happy to have designed this logo for an exciting new brand from founder & amazing personal trainer/Men’s Fitness Magazine model, Nerijus Bagdonas. Click here to go to P3’s facebook page, for tips and info on this amazing new brand.

Praise from Nerijus:

“You are BRILLIANT! I can’t thank you enough! You are so creative and easy to work with. I am so lucky you agreed to work on this for me. THANK YOU!!! :)” 

“I want to thank Tracee Kafer for doing such an awesome job on my P3 Logo. She is brilliant, creative and amazing to work with!”

Other feedback from Nerijus’ friends and clients:

“I love your logo. It’s gonna be a hit. Very clean. It has brand recognition all over it.”

The New Body & Pole Logo

I have been working with Lian Tal and Kyra Johannesen of Body & Pole (the world-renowned pole dancing studio in New York City) on rebranding their logo, and this is the result. Before & After, as well as alternate versions to come! :)

Praise for logo on Facebook:

Sophisticated and strong just like you guys are :)

LOVE LOVE LOVE!!!

♥ perfect!

Oo love this!! Why can’t I live in NY!!

The very prevalent inner-nerd in me cannot wait to see this. Stunning. Awe-wonder-inspiring.

The Telling

A small piece of the soul of our show, The Telling. I made this video as a thank you to the women who brought us together to create it. This by no means shows everyones stories, and everyone’s experience…it is only just a small piece of a few. Hopefully you can see the courage, strength, and vulnerability of these women! These are not actors. These are 100% their real life experiences, shared artfully for the first time.

Forgive me for having only limited clips and angles to use. I will have more video from a better vantage point and quality later. :) I just had to share some of what I experienced with Give Her A Voice!

If you want to contact the creator(s) of the show, for any reason or to donate so that we can share this show with others, please go to:

www (dot) giveheravoice (dot) org

The Telling 

Directed by Marta J. Luzim, MS, President and
Directed and Choreographed by New York-based choreographer Lara Luzim, BFA of Break Through: Lara Luzim Dance

Women’s gutsy “real life” stories of abuse and recovery
through film, dance, monologues and song.
Special Live Performance by singer/songwriter Mieka Pauley
2005 Starbucks/NEMO Emerging Artist

Fundraiser benefits the Brookwood Home for Girls in Coral Springs, FL

What a stunning App website. Don’t forget to scroll.

Sacred Studio

Working with a beautiful new Brooklyn yoga/movement studio called Sacred. This is an example of some of the branded photography we had done for the website. These kids just bring me joy. :)

More Logo Design On My Plate…More Inspiration

Love to get inspired by sites like Favwork and Dribbble, gives me the same boost that YouTube yields for dance movement ideas. Here is another excellent example of the perfect pairing of idea, color, and concept.

This is such a beautiful meditation of life’s every changing landscapes.

Miami Luxury Magazine

A recent print piece for Modern Luxury Magazine in Miami.

“You’re Stuck In A Metaphor!”

Brilliant show, hilarious scene. This is a clip from Steve Coogan and Rob Brydon’s short series called, “The Trip” on BBC.  And if you’re resourceful, you’ll find the series online so you can watch it in the US. Trust me, almost every scene warrants many chuckles. :)

My favourite new desk toy.

I’ve got a short-order obsession going for IWAKO erasers right now. Ran into them at a stationary shop, as it definitely isn’t the first time I’ve seen them, it was the first time I actually needed one. Why buy a square, beige eraser, when I can use a loaf of bread and a donut? Hilarious!

What I noticed on second glance is the amazing, inventive detail they posses. All made up of intricate layered parts, like puzzles, and the texture, color, and inventive miniaturization make them the most adorable thing on my desk…ever. And wouldn’t you know it, they actually eraser pretty dern well.

Curious about the company, I went to their corporate site and found the English language version, albeit a bit broken at times, only adds to the charm. They are OBSESSED with turning anything and everything into an eraser. Take a look at their factory tour, they certainly take pride in their work. Non-toxic environmentally friendly products, 100% recycled packaging, what’s not to love.

My recommendation: IWAKO eraser blister pack for your next gaggy-desktop-gift.

What’s Fake Perfect About You? Lights. Camera. Truth.

Check out a beautiful video project from Moho Creative, Cari Kamm and myself — a continuation on the themes of CK’s first novel, Fake Perfect Me. I love working with women who are inspired, creative, and big-hearted.

Branding “Fake Perfect Me”

To expand on the theme of novel Fake Perfect Me, by Cari Kamm, and to further dive into sharing the connection that Cari has to her readers, we (Cari, Moho Creative, and myself) worked on developing a sister project entitled, “What’s Fake Perfect About You? Lights. Camera. Truth.”

We interviewed real people and asked them to share their real stories on how they hide their true sense of self, creating a “Fake Perfect” ideal for others. Whether to protect their fears, insecurities, or simply deny true independence of spirit…we heard a bit of everything. It was truly an inspired experience, and one that I am very proud of.

My part was to design an extension to the documentary to continue the dialogue of “A Fake Perfect World”, and work as creative assistant during entire production. I even ended up in the final edit, to my utter surprise!

We also created www.FakePerfectMe.com, so as to easily capture those readers stories, and have a place to land after seeing the video. All links back to Cari Kamm, and information on her book, Fake Perfect Me.

Moho Creative truly is a pleasure to work with, as is of course, Cari Kamm. I am looking forward to more future endeavors, and hope you enjoy the documentary, which I will post next!

Correspondence:

“Wow, Kafer! I am so excited! It looks amazing and I love all the small details!”

“I wanted to send you a separate note to thank you for participating in the doc. You have that “light” within you that is so lovely and moving.”

iPhone Autocorrect: 80% blessing, 20% curse.

Yelp Stickers

I’ve wanted to order printed products from Moo for a long time now, and I finally got my chance!

One of my clients is attempting to improve their online review presence, mainly because it is such a weighted and important consideration from potential customers these days. (And unfortunately, sometimes not a fair representation of the brand) As everyone knows, complainers yell the loudest, and most happy or even pleased customers are generally uninspired to write up their good experiences. So I decided to create a small, relatively inexpensive solution to reminding those “pleased customers” that we would love to hear from them!

Rather than pay for a new print piece, something that is highly likely to get put into the bin, I looked into Moo StickerBooks. These are small 90-count sticker booklets, in which you can have up to 90 different designs. They even let you choose from a variety of booklet colors, which I think is a delightful detail. I came up with cute slogans to get the simple message across that Yelp is out there, and we’d love a review. Because they are small square stickers, they can be stuck on receipts, and almost every current print piece we have, without covering up substantial real estate on the card.

And as for Moo, their website is easy to use, and the print quality is excellent. I am a very happy customer, and I hope it creates for us some very happy reviews. :)

“Design is my key to the door of infinite possibility.”

Updates tonight to my portfolio mini-site, including the use of this new logo I have been working on! I’m currently using it as a footer element identifying my designs uploaded to Flickr.